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Invati™ Exfoliating shampoo from AVEDA removes build-up that can clog pores and renew the scalp with wintergreen-derived salicylic acid. It will reduce hair loss and help to keep the hair you have healthier and for longer. How to use: Massage into wet hair and scalp. Rinse and follow with Invati™ Thickening Conditioner. Active Ingredients: Turmeric: Called 'Kanchani', which means 'Golden Goddess' in Sanskrit, turmeric has been used for thousands of years in Ayurveda, the renewing art of India, to treat many conditions and illnesses. Because of its preservative properties, it was considered more precious than gold, and is widely known as an anti-irritant. Aveda's “Art and Science of Pure Flower and Plant Essences” calls for ingredients of the highest integrity. Our mission at Aveda is to care for the world we live in, from the products we make to the ways in which we give back to society.