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What it is: The bestseller that started it all—our iconic creamy, semi-matte lipstick was the first formula to launch (and sold out instantly). The secret to its success? Comfortable, full-coverage colour instantly gives lips a polished look. Why it it different: The non-drying formula offers full-colour coverage and comfortable, long-lasting wear. How to use it: Apply straight from the tube on clean, bare lips. Follow the natural line of the mouth, evenly covering the upper and lower lip. For a soft, stained look, blot with a tissue. For a more precise application, brush on with Lip Brush (sold separately).