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What it is: A long-lasting, do-it-all eyeshadow that's a stroke of genius — just swipe and go. This budge-proof formula stays put for 8 hours. Why it is different: Glides on lids tug-free and can be used to shade, define, smoke up and highlight eyes. Comes in subtle to eye-popping shades that last for up to 8 hours without creasing, flaking or fading (and it's completely waterproof). How To Use: Swipe across lids and blend with fingertips for effortless application on the go. To remove, use our Instant Long-Wear Makeup Remover — this waterproof formula won't come off with water and soap alone. 1.6g