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The Straight Line features Bumble and bumble's very own (and very rare) gemstone blend that loosens hair's natural curves - just add heat. It's part of the new breakthrough smoothing technology that improves hair condition over time for lasting softness and increased manageability. For: The curly, thick, coarse, frizzy, unmanageable, unruly (or any combination thereof). When to use: Anytime for smooth, straight styles, especially after using Straight Shampoo and Conditioner. How to use: To style it straight, work evenly through damp hair and blow-dry, section by section until dry using a flat brush for sleek looks, a round brush for more movement and bend. For pin straight styles, finish with a flat iron.