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Waterproof mascara by Paul Joe, Long-lasting waterproof formula, With volume-boosting effects, Brush features grooved bristles that create curl and volume, Available in brown and black. Named after Parisian owner and designer Sophie Mechalys two sons, Paul Joe was founded in the 1990s. Fresh feminine styling and vintage-inspired ditsy prints have since followed across a Leftbank-ready collection of dresses, denim and cosmetics.