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Exaggerate waterproof eyeliner by Rimmel London - Liquid eyeliner - Waterproof formula for a longwearing finish - Fine tip for precision application Rimmel London originated with perfumer Eugene Rimmel, whose experimentation with fragrance and love of colour led him to cosmetics. Upon his death in 1887 his sons took over developing the extensive range of shades and textures. Today Rimmel London creates contemporary products with a professional finish, from eyeshadow palettes and mascaras to classic kohl eyeliners.