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If you think all eyeshadows are the same, then you clearly haven't tried Urban Decay. Their Eyeshadow has a soft, amazingly velvety texture and delivers rich, decadent colour and long-lasting, crease-free wear. The best part? With an insane range of shades in every texture imaginable (really!), there's something for everyone.Every velvety shade of Eyeshadow features Urban Decay's Pigment Infusion System , a vehicle for colour that holds tightly to pigment. The proprietary blend of ingredients allows colour to weave itself through the Eyeshadow formula. What does all that mean? Insane colour payout. Colour that stays on your lids. Sparkle that doesn't fall. And velvety, suede-like smoothness and blendability. This amazing technology works for every shade and finish. Ever had trouble blending a black or purple shade? How about a matte? Not with Urban Decay. Every shade glides on, blends easily and stays put. 20g