Improved. Proven to help baby sleep better. Releases NaturalCalm essences. Johnson's has created a nightly routine that is proven to help your baby fall asleep easier and sleep through the night better. Treat your baby to a warm bath using Johnson's Bedtime Bath, then gently massage skin with lotion. Each product releases NaturalCalm essences, a patent-pending blend of gentle and soothing aromas. Your baby will drift off to a better night's sleep. Johnson's Bedtime Bath has our exclusive No More Tears formula and is clinically proven mild, allergy tested and formulated to help keep baby's skin feeling soft. Johnson's does not make store brands.