greenBee is a family-run online business selling sustainably produced toys and more for children. It all began with the birth of our first daughter. With her growing also grew our exposure to the flashing, colourful world of plastic toys – and the firm conviction that we wanted better – for our child and for the environment. We found that a hard task: choice and information was rare, even if toys were labelled as eco-friendly or sustainable. There was hardly any information on its actual eco features and production background.