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Primer by Benefit, Dual action primer, Matte texture, Non-crease finish, Moisturising formula, Wear under foundation for prolonged make-up wear, Wear alone as a brightening protective shield, Apply three tiny dots under the eye and blend. Benefit combine candy colour hues with all American charm to create their whimsical cosmetic line. After reaching cult status with their multipurpose Benetint, Jean and Jane Ford forged ahead, creating everything from mascaras, to face primers, blushers and lip glosses; all encased in vintage style packaging, effortlessly capturing the brands frivolous nature.