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This giant Peter Rabbit soft toy from the world of Beatrix Potter is a wonderful recreation of her best-loved and most famous character. In supremely soft materials, this remarkable toy features Peter's adorable face, luxurious and lifelike fur and his smart baby blue jacket. Standing 90cm tall, this Peter Rabbit soft toy will be an enchanting addition to any nursery or child's bedroom. The premium quality and unmistakable design make an irresistible companion to some of childhood's most treasured stories. Thanks to the toy's incredible look and feel and the magic of Beatrix Potter's tales, this cuddly Peter Rabbit will be treasured by children for years. As a magical keepsake, it will be loved and cared for by generations. Founded in 1898 by the eponymous creator Adolph Gund, GUND has gone on to become America's oldest and most prestigious soft toy company. GUND is today known worldwide for its top-quality, soft and huggable plush designs. The Peter Rabbit plush collection features much-loved characters from the Beatrix Potter books.